virtual collaboration Leading companies are rapidly taking advantage of virtual collaboration. For example, the franchisor RE/MAX real estate using E-collaboration platform to enhance communication and collaboration between National franchise network of independent real estate, sales agents and suppliers. Likewise, Marriott International, the world's largest hospitality companies, developing an online brochure, and then C-commerce systems that companies, franchisees, partners and suppliers, as well as customers, worldwide. Nygard Canada has a general system along the entire supply chain.