Rural areas are more dependent on public radio, TV

In the first presidential debate, Mitt Romney said he would cut federal funding for public broadcasting. Public television and radio outlets, including PBS and National Public Radio, received just $445 million of the 2012 budget, about .014 percent. In The Washington Post, Brad Plumer reflected on the importance of public broadcasting, and argued that if the budget is cut, rural areas would suffer the most.

"The usual arguments in favor of public broadcasting focus on the facts that a) public television and radio are highly educational and b) that this government spending mainly benefits rural areas with few other media options," Plumer writes. The government doesn't actually give money to PBS or NPR, he notes; it gives it to the Corporation for Public Broadcasting, which parcels out the money based on a formula. A lot of it goes to TV programming, the rest goes to 581 local TV and radio stations across the U.S.

PBS would lose just 15 percent of its budget, and NPR just 2 percent if Congress eliminated the public broadcasting budget. But local stations in many rural areas might be forced to close or drastically cut back their programming because more than 50 percent of their funding comes from the government. Plumer says that would be bad for children in rural areas who have only three options for educational programming: Nick Jr., Disney Jr. and PBS. "For families that can't afford cable, PBS is the only option," Plumer wrote. "The big worry is that an end to government funding would leave pockets of the country without public radio and TV, replaced by commercial stations that are less affordable, more saturated with advertising, and less educational." (Read more)

All journalists should take apart those misleading political ads; here's another tool to help you do it

By Al Cross
Institute for Rural Journalism and Community Issues

With less than a month until the hugely important Election Day for federal, state and local offices, the airwaves are being clogged with commercials from campaigns, party committees, so-called "super PACs" and other outside players, and most of them are playing fast and loose with the truth.

Pointing out lies and misrepresentations is the duty of journalists, including rural journalists. You may think that you need to stick to local coverage, but you should should remember that many if not most of your audience has no easy access to daily newspapers that pick apart the ads for federal and state office -- and that there and many sources from which to glean facts and analysis about ads that are running on your local airwaves. The voters you serve deserve the best possible information, and you are the only source for many of them to get it. Please do not forsake this responsibility.

Previously, we have noted the services FactCheck.org, Politifact.com and The Washington Post's Fact Checker column, which we have found reliable, with only very rare and minor errors. In addition to fact-checking, now there is a service that can help you track the volume and sponsors of ads: Political Ad Sleuth, a searchable database of political ad buys across the nation, as well as a crowd-sourced research tool for journalists. The site has data on where presidential, congressional and issue ads are running and who is paying for them.

The site is based on online ad files from the Federal Communications Commission, which cover the top 50 media markets, plus files uploaded by volunteers in smaller markets. If you are in such a market, you can become one of those volunteers and return the favor. Learn how you can help here.
A tutorial about political ad files and the site itself is here. To contact the nonpartisan Sunlight Foundation, which operates the site, click here.

Obama making rural radio pitch in Ohio, Pa. areas

President Obama did poorly among rural voters in 2008, but he is still chasing their votes, because they could make a difference in some big swing states in this year's election. The latest evidence of that is a 60-second radio ad that his campaign started Friday on stations serving rural areas of Ohio and Pennsylvania.

The campaign is spending at least $35,000 in markets such as Pittsburgh; Fort Wayne, Ind.; Youngstown, Ohio; and Huntington, Charleston and Parkersburg, W. Va.," Alexander Burns of Politico reported. In a later post, he writes that Obama is "making the case that his policies help people in smaller towns sustain their way of life" and notes, "Rural radio is a fairly low-cost way to try and peel away voters who may be less drawn to Mitt Romney than to a generic Republican candidate."

In the ad, which is part of Burns's latest post, Obama says he wants rural young people to be able to say, "We can succeed here just like we can in the big city." He starts the ad by noting, "My grandparents came from the Midwest." His maternal grandparents were from Kansas.

Society of Environmental Journalists awards honor work on fracking, agriculture issues, many others

Reporting on hydraulic fracturing of deep shale for natural gas earned several reporters recognition in the 2012 Environmental Journalism Awards competition of the Society of Environmental Journalists. Other rural-oriented winners reported on other extractive industries, pesticide drift and patented seeds.

Photo: Barron Ludlum, Record-Chronicle

Ten reporters at the Denton Record-Chronicle in Texas won the Kevin Carmody Award for in-depth reporting in a small market  for “Citizens of the Shale,” a series that helped prompt the Texas legislature to requiring public disclosure of fracking chemicals and water use.

Mike Soraghan of Energy & Environment News won third place in outstanding beat reporting in a large market for his stories in Greenwire and The New York Times on the shale drilling boom. The entries were "Baffled About Fracking? You’re Not Alone;" "Big Mac Is King in N.D. Energy Boom, but Other Businesses Struggle to Keep Up;" In Fish-Kill Mystery, EPA Scientist Points at Shale Drilling;" "Earthquakes Erode Support for Drilling, but They're Nothing New;" and What EPA Really Said About Wyo. Fracking Pollution."

Second place in the small-market category went to Shauna Stephenson of the Wyoming Tribune Eagle for reporting on the Niobrara oil play; third place went to Clare Howard of 100 Reporters for "Downwind: Big ag at your door," about pesticide drift.

First prize for outstanding beat reporting in a small market went to Matthew S. Frank of the Missoula Independent and High Country News; second place went to Sandra Hausman of WVTF, the public radio station at Virginia Tech, for a wide range of stories, including one on fracking. The Columbia Journalism Review's Curtis Brainard won third place for a series titled "Environmental Journalism Under Fire." For links to those entries, click here.

In feature reporting, Paul Salopek won third place for “Closed-Source Crops” in Conservation magazine, which the judges called "a frightening and thought-provoking story that explores how multinational corporations have become the equivalent of the 'new seed oligarchy' in the agricultural world and how their practices and controls threaten biodiversity and food security." This category was won by Meera Subramanian for “India’s Vanishing Vultures” in the Virginia Quarterly Review. It "tells the story of an important but little-known ecological event, the sudden and rapid collapse of vulture populations in India in recent years." The story is here.

Howard Dorgan, researcher of Central Appalachian religion and its radio shows, dies at 80

UPDATE, July 27: A memorial service with tributes and Appalachian music will be held Saturday, Aug. 25 from 2 to 3 p.m. in the Calloway Peak room in the student union at Appalachian State.

Howard Dorgan, whose studies of religion in Appalachia brought him many honors, died on July 5, his 80th birthday, at his home in Boone, N.C. Born in Ruston, La., he earned a Ph.D. in speech communication from Louisiana State University and in 1971 joined the Appalachian State University Department of Communication, where he remained until he retired in 2000. His work on Central Appalachian Baptist communities resulted in numerous books and awards, including the 1993 Thomas Wolfe Literary Award for Airwaves of Zion, his book about religious radio programming in the region. He edited the religious section of the Encyclopedia of Appalachia. Dorgan is survived by his wife, Kathleen, and two children. A memorial service will be held later at Appalachian State, where his papers are housed.