Tuesday, September 4, 2012

Drought's short-term impact on food prices pales in comparison to global, long-term factors

The massive drought that hindered much of the Midwest's food production caused food prices to rise this summer, and they will probably rise more, but Science Daily reports much broader factors will have a longer and heavier impact on rising food costs than any U.S. drought.

Food marketing professor John Stanton told Science Daily that price increases from drought are short-term, while increasing demand from the rest of the world for crops including corn will affect prices for years. "The biggest cost in a box of corn flakes isn't the corn," Stanton says. "It's everything from the price of oil to transport the product to the marketing and the packaging. So something like the cost of oil will have a much more lasting effect on the price of your cereal than the supply of crops." (Read more)

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